Neurotechnology, Inc. have agreed to stop making deceptive claims
- CALIFORNIA. 09-27-2015--The
California-based marketers of a software application for mobile
devices and personal computers have agreed to stop making deceptive
claims that their “Ultimeyes” app can improve users’ vision in order
to settle FTC charges. Under the terms of a proposed settlement
with the FTC, Carrot Neurotechnology, Inc. and its co-owners have also
agreed to pay $150,000.
According to the FTC’s complaint, since 2012, Carrot Neurotechnology,
Inc. and its co-owners, Adam Goldberg and Aaron Seitz, have advertised
and sold Ultimeyes on the company’s website and through third-party
app stores including the Apple App Store and Google Play Store,
claiming it is “scientifically shown to improve vision.”
Ads for Ultimeyes stated that the app, which sells for between $5.99
and $9.99, would “Turn Back The Clock On Your Vision.” The ads further
claimed that users would benefit from “comprehensive vision
improvement” for activities such as sports, reading and driving, and
that using the app would reduce the need for glasses and contact
lenses. The app is based on a series of visual
exercises related to reading speed, contrast sensitivity and low light
conditions among other elements.
The ads further claimed that studies, including those conducted by
Seitz, prove Ultimeyes works. The FTC alleges that Seitz’s studies and
other “scientific research” do not prove Ultimeyes improves vision.
The FTC also alleges the marketers failed to disclose Seitz’s
affiliation with the company when touting his studies in advertising.
The proposed settlement requires Carrot and its owners to have
competent and reliable scientific evidence before making the vision
claims challenged in the FTC complaint for Ultimeyes and similar
products, or claims regarding the health benefits, performance,
efficacy, safety, or side effects of any product or service. The
proposed order also prohibits them from misrepresenting any scientific
research, and it requires them to clearly disclose any connections
with anyone conducting or participating in scientific research they
cite as substantiation for their claims, and with anyone endorsing
- Contact Lens Wearers Don't
Comply with Recommended Replacement
PHILADELPHIA, PA.-04-10- 2009--CIBA Vision recently announced the
results of a new study examining replacement schedule compliance. In a
study of 1,654 contact lens wearers, 59 percent of two-week
replacement silicone hydrogel patients wore their lenses for longer
than the manufacturer recommended replacement frequency (MRRF).
Comparatively, 29 percent of one-month replacement silicone hydrogel
wearers and only 15 percent of daily disposable (DD) wearers wore
their lenses for longer than the MRRF. When patients were asked what
their eye care practitioner's recommended replacement schedule was, 10
percent of DD, 22 percent of two-week replacement silicone hydrogel
and 2 percent of one-month replacement silicone hydrogel wearers
reported longer periods than MRRF.
The study was conducted by the Centre for Contact Lens Research
(CCLR) at the University of Waterloo School of Optometry in
collaboration with David B. Sarwer, PhD, Associate Professor of
psychology, psychiatry and surgery at the University of Pennsylvania,
School of Medicine.
Also in this study, the two most frequent reasons for
over-wearing contact lenses were "forgetting which day to replace
lenses" (51 percent) and "to save money" (26 percent). Eighteen
percent of patients reported that it was only "somewhat important" or
"not important" to clean lenses every day, 16 percent replaced their
lens case every year and 14 percent never replaced their lens case.
"CIBA Vision is committed to working with patients and eye care
practitioners to encourage greater contact lens compliance for overall
eye health and wellness," said Dwight Akerman, OD, FAAO (Dipl),
Director of Professional Programs for CIBA Vision North America. "In
fact, we are embarking on a comprehensive educational campaign to help
eye care practitioners communicate to patients the importance of eye
health management through proper contact lens replacement."