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Carrot Neurotechnology, Inc. have agreed to stop making deceptive claims
CALIFORNIA. 09-27-2015--The California-based marketers of a software application for mobile devices and personal computers have agreed to stop making deceptive claims that their “Ultimeyes” app can improve users’ vision in order to settle FTC charges. Under the terms of a proposed settlement  with the FTC, Carrot Neurotechnology, Inc. and its co-owners have also agreed to pay $150,000. 
According to the FTC’s complaint, since 2012, Carrot Neurotechnology, Inc. and its co-owners, Adam Goldberg and Aaron Seitz, have advertised and sold Ultimeyes on the company’s website and through third-party app stores including the Apple App Store and Google Play Store, claiming it is “scientifically shown to improve vision.” 
Ads for Ultimeyes stated that the app, which sells for between $5.99 and $9.99, would “Turn Back The Clock On Your Vision.” The ads further claimed that users would benefit from “comprehensive vision improvement” for activities such as sports, reading and driving, and that using the app would reduce the need for glasses and contact lenses
. The app is based on a series of visual exercises related to reading speed, contrast sensitivity and low light conditions among other elements. 
The ads further claimed that studies, including those conducted by Seitz, prove Ultimeyes works. The FTC alleges that Seitz’s studies and other “scientific research” do not prove Ultimeyes improves vision. The FTC also alleges the marketers failed to disclose Seitz’s affiliation with the company when touting his studies in advertising. 
The proposed settlement requires Carrot and its owners to have competent and reliable scientific evidence before making the vision claims challenged in the FTC complaint for Ultimeyes and similar products, or claims regarding the health benefits, performance, efficacy, safety, or side effects of any product or service. The proposed order also prohibits them from misrepresenting any scientific research, and it requires them to clearly disclose any connections with anyone conducting or participating in scientific research they cite as substantiation for their claims, and with anyone endorsing their products.
Contact Lens Wearers Don't Comply with Recommended Replacement Schedules
PHILADELPHIA, PA.-04-10- 2009--CIBA Vision recently announced the results of a new study examining replacement schedule compliance. In a study of 1,654 contact lens wearers, 59 percent of two-week replacement silicone hydrogel patients wore their lenses for longer than the manufacturer recommended replacement frequency (MRRF). Comparatively, 29 percent of one-month replacement silicone hydrogel wearers and only 15 percent of daily disposable (DD) wearers wore their lenses for longer than the MRRF. When patients were asked what their eye care practitioner's recommended replacement schedule was, 10 percent of DD, 22 percent of two-week replacement silicone hydrogel and 2 percent of one-month replacement silicone hydrogel wearers reported longer periods than MRRF.
     The study was conducted by the Centre for Contact Lens Research (CCLR) at the University of Waterloo School of Optometry in collaboration with David B. Sarwer, PhD, Associate Professor of psychology, psychiatry and surgery at the University of Pennsylvania, School of Medicine.  
     Also in this study, the two most frequent reasons for over-wearing contact lenses were "forgetting which day to replace lenses" (51 percent) and "to save money" (26 percent). Eighteen percent of patients reported that it was only "somewhat important" or "not important" to clean lenses every day, 16 percent replaced their lens case every year and 14 percent never replaced their lens case.
     "CIBA Vision is committed to working with patients and eye care practitioners to encourage greater contact lens compliance for overall eye health and wellness," said Dwight Akerman, OD, FAAO (Dipl), Director of Professional Programs for CIBA Vision North America. "In fact, we are embarking on a comprehensive educational campaign to help eye care practitioners communicate to patients the importance of eye health management through proper contact lens replacement." 

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